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The Kelloggs: The Battling Brothers of Battle Creek

Howard Markel.
Item #: D10629
Format: Paperback
Pages/Publication Date: 544 / 2018
Publisher: Vintage
ISBN: 9780307948373
$18.00 $5.98
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One of America's most beloved physicians, wellness guru John Harvey Kellogg (1852-1943) was the founder of the Battle Creek Sanitarium, which catered to such guests as Amelia Earhart and Franklin Roosevelt. His youngest brother Will (1860-1951) was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. Seventh-day Adventists with a passion for medical research and helping people, the brothers should have been ideal partners, but as Howard Markel reveals in this National Book Critics Circle finalist, they engaged in a lifelong rivalry—one which nonetheless benefitted the American public.

 

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