We have often heard that it's not a good idea to buy a dog at a pet store, but what is the full reasoning behind the received wisdom? Without judging dog lovers of any stripe, Kim Kavin reveals how dog merchants create markets for dogs, often in defiance of the usual rules of supply and demand. She takes an investigative approach and meets breeders and rescuers at all levels, shedding much-needed light on an industry that most people don't even realize is an industry. From puppy mills to the Humane Society, and from high-kill shelters to the Westminster Dog Show, Kavin's goal is to advance the conversation about how all dogs are treated, and show how all dog lovers can come together on behalf of all our beloved companions.