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Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe--and started the Protestant Reformation

Andrew Pettegree.
Item #: D03389
Format: Paperback
Pages/Publication Date: 400 / 2016
Publisher: Penguin.
ISBN: 9780399563232
$18.00 $3.96
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When Martin Luther protested corrupt practices of the Christian Church by posting his 95 Theses on the door of the Wittenberg church in 1517, he was virtually unknown. Within months these ideas spread across Germany, then all of Europe; within years, their author was not just famous but infamous, catalyzing a violent wave of religious reform that would come to be known as the Protestant Reformation. As Andrew Pettegree details here, this movement was made possible by a savvy use of the printing press; in joining forces with artist and businessman Lucas Cranach to compose and disseminate pamphlets, Luther became the world's first mass-media figure—a one-man brand.

 

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