|Pages/Publication Date:||346 / 2018|
True, or false? It's rarely that simple, avers communications consultant Hector Macdonald. There is more than one truth about most things—the Internet disseminates knowledge but it also spreads hatred; eating meat is nutritious but it's also damaging to the environment—and we naturally select the truths that support our agenda. Macdonald explores how truth is used and abused in politics, business, the media, and everyday life, offering practical takeaways and fascinating, often funny case studies that show how facts can be misunderstood, numbers are slippery, context is everything, stories give meaning, and names matter.
"Clear-eyed, compelling guidelines for becoming a more accurate consumer and producer of information."—Adam Grant