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Truth: How the Many Sides to Every Story Shape Our Reality

Author: Hector Macdonald.

Truth: How the Many Sides to Every Story Shape Our Reality

Author: Hector Macdonald.

$28.00 $2.98
Item #: D11077
Format: Hardcover
Pages: 346
Publication Date: 2018
Publisher: Little, Brown
ISBN: 9780316510820
True, or false? It's rarely that simple, avers communications consultant Hector Macdonald. There is more than one truth about most things—the Internet disseminates knowledge but it also spreads hatred; eating meat is nutritious but it's also damaging to the environment—and we naturally select the truths that support our agenda. Macdonald explores how truth is used and abused in politics, business, ... More
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True, or false? It's rarely that simple, avers communications consultant Hector Macdonald. There is more than one truth about most things—the Internet disseminates knowledge but it also spreads hatred; eating meat is nutritious but it's also damaging to the environment—and we naturally select the truths that support our agenda. Macdonald explores how truth is used and abused in politics, business, the media, and everyday life, offering practical takeaways and fascinating, often funny case studies that show how facts can be misunderstood, numbers are slippery, context is everything, stories give meaning, and names matter.

"Clear-eyed, compelling guidelines for becoming a more accurate consumer and producer of information."—Adam Grant


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