Browse our Digital Catalog! Order toll free 1-800-395-2665 Order Status
Order toll free 1-844-734-8475

What's Your Type?: The Strange History of Myers-Briggs and the Birth of Personality Testing

Merve Emre.
Item #: D11458
Format: Paperback
Pages/Publication Date: 336 / 2018
Publisher: William Collins
ISBN: 9780008201388
In Stock & Ready to Ship

Easily the most popular personality test in the world, the Myers-Briggs Type Indicator has been harnessed by Fortune 100 companies, universities, hospitals, churches, and the military. But how did it insinuate itself into our jobs, our relationships, and the internet? First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of aspiring novelists and devoted homemakers, the Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But as Merve Emre recounts in this "brilliant cultural history" (Economist), it would take on a life of its own, becoming an influential and immensely lucrative industry.


Visit our Sister Sites:
Acorn Acorn signals Support Plus What on Earth
Virtual Catalog