Twenty years ago, Harold Evans was voted the greatest British newspaper editor of all time, having edited everything from the urgent files of battlefield reporters to the writings of Henry Kissinger. As shown here, his clarity and creativity are the antithesis of the emoji and "LOL" shorthand that we too often fall back on. Bringing insight to the difficult yet important skill of writing well, Evans sidesteps anything dull or pedantic, offering a conversational look at how—especially in our news coverage—we permit clichés, redundancy, and ambiguity. Citing examples both inspiring and bewildering from literature, reportage, and law, Evans shows that using the language effectively is not just for writers—it is an exercise in thinking clearly for all of us.