|Pages/Publication Date:||256 / 2019|
The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to pre-existing biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and here he explains how these choices made seemingly without reason belong to a realm of behavior he identifies as "for?itself." A provocative combination of philosophy and economics that offers a key to many of our quixotic choices, this thought-provoking assessment provides a new way to understand everything from investing to how hard we work to how we manage daily interactions.