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The Rules Of Contagion

Author: Adam Kucharski.

The Rules Of Contagion

Author: Adam Kucharski.

$30.00 $7.98
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Item #: D20411
Format: Hardcover
Pages: 352
Publication Date: 2020
Publisher: Basic
ISBN: 9781541674318
These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? Here epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why do ... More
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These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? Here epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses—MERS, SARS, or COVID-19—so challenging? By uncovering the crucial factors driving outbreaks, we can see how things really spread, and Kucharski explains what we can do about it.


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