Few global personalities have commanded an all-encompassing sporting and cultural audience like Muhammad Ali. But in recent years, he has been subjected to an image makeover by corporate America as it seeks to homogenize the electrifying nature of his persona. Thomas Hauser argues that there has been a deliberate distortion of what Ali believed, said, and stood for, making Ali more presentable for advertising purposes. In this compelling retrospective of Ali's life, Hauser crafts a fresh and honest portrait of the GOAT, using personal insights, interviews with close associates and other contemporaries, and memories gathered over the course of decades as a boxing journalist.