Since being introduced in the 19th century, the slab serif typeface has become ubiquitous and is today as popular as ever, with one of the best-known examples being the IBM logo. It goes back much farther, however; slab is derived from an Egyptian typeface, and it was brought back to France by Napoleon. The 500 color illustrations here demonstrate the versatility of slab, highlighting its use in the cover of an H.G. Wells novel, a Martha Graham dance production, an elegant poster for the Tennessee Valley Authority's Norris Dam, and a host of ads for alcohol, hotels, seeds, bread, and cars.