Neuroscientists, professors, and research partners (as well as marriage partners), Susana Martinez-Conde and Stephen Macknik inaugurated the annual Best Illusion of the Year Contest for the prestigious European Conference on Visual Perception. Since 2005, artists, scientists, mathematicians, and creative people around the world have entered fascinating new illusions that reveal how our eyes, mind, and attention work together to perceive reality. In this beautifully illustrated, "positively addictive" book (Physics Today), Martinez-Conde and Macknik present the contest winners and finalists, arranged in chapters that explain how various illusions can fool us.