In America, we are accustomed to seeing stern Uncle Sam on recruiting posters, but in Britain, it was Lord Kitchener summoning civilians with, "Your country needs you." Having examined World War II propaganda in Careless Talk Costs Lives, James Taylor looks back to the Great War and celebrates the artwork of the poster's designer, Alfred Leete. Featuring color reproductions of related posters by a variety of British artists and drawing on fresh analysis of the archives, Taylor challenges the received historical wisdom about these popular and enduring images.