What do we think of when we think pink? In this richly illustrated homage to the color, Kaye Blegvad explores its significance across history and cultures, be it gender connotations or product marketing, iconography or camouflage. Through engaging mini essays, interactive exercises, object studies, and interviews, Blegvad shares a vibrant miscellany of pink facts and pink occurrences, from cotton candy to Elvis's Cadillac to the origins of phrases like "tickled pink," "pink slip," and "rose-tinted glasses."