Is there a secret formula for getting rich? For going viral? For deciding how long to stick with your current job, Netflix series, or even relationship? With wit and clarity, mathematician David Sumpter examines ten equations that are integral to everything from investment banking to betting companies and social media giants. What makes these formulas so successful is the way they allow mathematicians to view problems from a different angle, and as Sumpter suggests, it is a way of seeing the world that anyone can learn and apply to everyday issues.