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Mismatch: How Our Stone Age Brain Deceives Us Every Day (And What We Can Do About It)

Author: Ronald Giphart.

Mismatch: How Our Stone Age Brain Deceives Us Every Day (And What We Can Do About It)

Author: Ronald Giphart.

$17.99 $6.98
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Item #: D33857
Format: Paperback
Pages: 352
Publication Date: 2021
Publisher: Robinson
ISBN: 9781472139726
Our brains evolved to solve the survival problems of our Stone Age ancestors, so when faced with modern day situations that are less extreme, they often encounter a mismatch. If you've ever felt an anxious fight or flight response to a business meeting, equivalent to facing imminent death by sabre-toothed tiger, then you have experienced it. Ronald Giphart a... More
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Our brains evolved to solve the survival problems of our Stone Age ancestors, so when faced with modern day situations that are less extreme, they often encounter a mismatch. If you've ever felt an anxious fight or flight response to a business meeting, equivalent to facing imminent death by sabre-toothed tiger, then you have experienced it. Ronald Giphart and Mark van Vugt show that these mismatch conflicts can have profound consequences, manifesting itself in the popularity of Facebook and internet porn, the desire for cosmetic surgery, to our attitudes towards refugees.


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