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The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing

Author: Merve Emre.

The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing

Author: Merve Emre.

$17.00 $6.98
Item #: D34148
Format: Paperback
Pages: 336
Publication Date: 2019
Publisher: Anchor
ISBN: 9781101974148
Easily the most popular personality test in the world, the Myers-Briggs Type Indicator has been harnessed by Fortune 100 companies, universities, and the military. But how did it insinuate itself into our jobs, our relationships, and the internet? First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, the Myers-... More
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Easily the most popular personality test in the world, the Myers-Briggs Type Indicator has been harnessed by Fortune 100 companies, universities, and the military. But how did it insinuate itself into our jobs, our relationships, and the internet? First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, the Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But as Merve Emre recounts, it would take on a life of its own, becoming an influential and immensely lucrative industry.


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