In this vivid portrait of the new global business world, New York Times columnist and three-time Pulitzer Prize winner Thomas Friedman shows how technology, capital, and information are transforming the global marketplace, leveling old geographic and geopolitical boundaries. Friedman's bold and acute analysis dramatizes the conflict between globalizing forces and local cultures, as he shows why a balance between progress and the preservation of ancient traditions will ensure a better future for all. The Lexus and the Olive Tree is an indispensable look at power and big change in the age of globalization.
"Friedman gets the economics right. His book is a wellspring of economic common sense that will inoculate its readers against the 'globaloney' so prevalent in popular discussions of the subject."—Foreign Affairs