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McLuhan: A Guide for the Perplexed

 
 
Author
W. Terrence Gordon.
Publisher Continuum  
Format paperback
Product Dimensions 8.5 x 5.5 x 0.6 inches
ISBN 9781441143808
Pages/Publication Date 205/2010
Daedalus Item Code 61248
This item is not available.
Description
Dubbed a media guru, Marshall McLuhan came to prominence in the 1960s: the Woodstock generation found him cool; their parents found him perplexing. As Director of the Centre for Culture and Technology at the University of Toronto, he would be a public intellectual on the international stage for more than a decade, linked to his two best known coinages: "the global village" and "the medium is the message." In this close reading of his work, McLuhan scholar and biographer Terrence Gordon underscores McLuhan's profound coherence and illuminates his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body.

"For anyone who is serious about understanding the origins of contemporary media theory, one must understand the origins of the original media theorist, Marshall McLuhan. Gordon's new book provides a unique insight into what made McLuhan think, and think in the way that took the world of the 1960s and subsequent by maelstrom."óMark Federman

 
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