Why do obviously intelligent people believe things in spite of the evidence against them? Journalist Will Storr has traveled across the world to meet an extraordinary cast of modern heretics in order to answer this question, going on a tour of Holocaust sites with David Irving and a band of neo-Nazis, experiencing his own murder during "past-life regression" hypnosis, and investigating a disease that apparently affects tens of thousands of people, yet doesn't actually exist. Through memoir, journalism, and scientific findings Storr reveals why the facts just won't convince some people, and how a neurological "hero-maker" inside all of us can so easily lead to self-deception and denial.
"Utterly engrossing ... an accessible and absolutely compelling read, leaving us with a distinct lack of trust in the verity of our own beliefs. The most dangerous thing anyone can do is dismiss as stupid the beliefs of fringe extremists."—Daily Express (London)