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Simple Rules: How to Thrive in a Complex World

 
 
Author
Donald Sull & Kathleen M. Eisenhardt.
Publisher Mariner  
Format paperback
Product Dimensions 8 x 5.25 x 0.75 inches
ISBN 9780544705203
Pages/Publication Date 280/2015
Daedalus Item Code 72786
List Price: $16.95
Sale Price: $4.98
You Save: $11.97
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Whether you're struggling with information overload, pursuing opportunities with limited resources, or just trying to change your bad habits, market strategists Donald Sull and Kathleen Eisenhardt here offer powerful insight into how and why simplicity can tame complexity. By developing a few simple (yet intelligent) rules, they argue, you can tackle even the most complex problems, from overcoming insomnia to becoming a smarter investor. They find insights in unexpected places, from how Tina Fey codified her Saturday Night Live experiences into rules for producing 30 Rock ("never tell a crazy person he's crazy") and burglars' rules for selecting targets (avoid houses with a car parked outside) to how Japanese engineers used the foraging rules of slime molds to optimize Tokyo's rail system.
 
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