The author of The Etymologicon and the host of the terribly clever word blog InkyFool.com, Mark Forsyth here offers up the secret of writing unforgettable phrases, revealing the techniques that have made immortal such lines as "To be or not to be" and "Bond. James Bond." Crammed with tricks to make the most humdrum sentiments seem poetic or wise, the book takes apart famous quotations and shows how writers through the ages have turned humble words into literary gold—and how you can do the same.
"An informative but highly entertaining journey through the figures of rhetoric.... Mark Forsyth wears his considerable knowledge lightly. He also writes beautifully."—Guardian (London)