For more than 100 years, Gilbert Grosvenor's family led the National Geographic Society, building it from a Victorian club in 1888 to a powerful media empire recognized the world over for the iconic yellow rectangle of its covers. In this swashbuckling memoir, Grosvenor tells the story of "growing up Geographic," recounting assignments that took him to the Arctic Circle, to the temples of Angkor Wat, to Winston Churchill's funeral, into the jungle with Jane Goodall, and to the helm of the flagship magazine as its editor-in-chief.