Long before the Internet, Hollywood devised creative, cunning, and offbeat ways of advertising movies. Looking back at 60 years of newspaper advertising for motion pictures, John McElwee notes that advertisers have always tried to push just the right buttons, and even small-town ads were equal parts art and psychology, appealing to every human instinct (especially sex) in an effort to keep their theatres in business. A cinephile's delight, the photographs here document the ways—from campy to clever—used to promote such classics as Citizen Cane, The Ten Commandments, and The Cabinet of Dr. Caligari.
The Art Of Selling Movies
Author: John McElwee.