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The Power of Habit: Why We Do What We Do in Life and Business

Charles Duhigg
Item #: D73982
Format: Paperback
Pages/Publication Date: 383 / 2012
Publisher: Random House
ISBN: 9780812981605
$16.00 $4.98
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A young woman returns to a research laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have been radically altered. A Pulitzer Prize–winning investigative reporter for the New York Times, and a frequent contributor to PBS NewsHour and Frontline, Charles Duhigg takes readers to the scientific frontiers that explain why habits exist and how they can be changed. He offers an exhilarating argument: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny, as Duhigg shows; by harnessing this new science, we can transform our businesses, our communities, and our lives.

"Entertaining, an enjoyable book ... [and] a serious look at the science of habit formation and change."—NYTBR

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